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Most people are surprised when they see their hourly rate. It’s often a lot higher than they were expecting.

This isn’t telling you what you should do, but it’s basically saying that if you don’t charge these kind of rates, then you will be working harder or earning less than you would like to.

Also—and this is really important for a business owner who still rolls their sleeves up and gets involved in delivery of the product—if you are doing work that earns less than this hourly rate and not delegating it to your team you will never hit your targets. You will be the classic ‘busy fool’. 

You can boost your actual hourly rate through working smarter…

  • Automation
  • Outsourcing/Delegation
  • Positioning and Marketing
  • Niche
  • Systemisation

If you would like help with any of these things, you can get started by applying for a business health check: